Zoo New England

Made up of two locations, The Franklin Park Zoo in Boston and Stone Zoo in Stoneham, Zoo New England creates engaging wildlife experiences for all ages. More importantly, their mission is to educate and inspire people to protect and sustain the natural world for future generations, and to help them do that we used traditional media to announce various events for people to come and experience. But with traditional media, we wanted to make sure we stood out.

I-93 Billboard

Franklin Park Zoo was the first to ever have Koala Bears in the Northeast of America. 

Spineless Wonders Exhibit

To get peoples attention as they flipped through the morning paper, we customized each ad to match the typography and fonts of the paper it was running in.